The Brief.
To design the opening sequence for Midnight Jam, a series following Marlon, a musician whose deepening isolation blurs the line between reality and the surreal. The objective was to create a visual gateway that establishes the show’s core themes of tension, unease, and the psychological struggle beneath the surface of the music.
Our Role.
We designed the title sequence as part of a broader motion identity, including a custom-designed title typeface and a series of narrative inserts such as location card, opening quote card, and archival photo treatments. We also produced an original score for the title sequence, alongside two social media clips.
Main Title Sequence.
—
—
We designed the 3D environments, hand-painting them frame-by-frame to create a tactile world that mirrors Marlon's internal state. As his trumpet begins to move on its own, the title captures his escalating struggle, using original music and a custom typeface to heighten the unease at the heart of the series.
The Challenge.
—
—
The primary challenge was to balance the 3D technical architecture with a "hand-painted" feel. We had to ensure the transition from the surreal title sequence to the live-action narrative felt intentional, using the stylized environment we built to mirror Marlon's deteriorating mental state.
Graphic Insert Suite.
—
—
To support the storytelling, we created a suite of inserts including an opening quote card, and archival photos. Each element was treated with the same tactile, stylized aesthetic as the main titles, ensuring that every piece of information revealed to the viewer felt like it belonged to the show’s unique world.
Motion Social.
—
—
We extended the series' concept through a dedicated social content suite. By isolating the most atmospheric moments of the hand-painted world, we maintained the digital campaign carried the same sense of isolation and tension as the broadcast sequence.
More projects.